Five Reasons Why Big Data Will Be A Huge Hit In 2015!

Big Data has been one of the trending topics over last few years. Better yet, some companies have gained expertise in it. However there is still confusion about how to unlock business potential using Big Data. We are expecting to see companies explore and grab expertise in multiple domains related to Big Data in this year. Let’s take a look at five reasons why 2015 will be a hot year for Big Data.

1. Security Analyst:

Analysts have played a key role in detecting and preventing threats last year. According to a recent survey, organization detects about the security attack after 200 days. Attackers get to access the victim’s network for over 200 days. In most cases, victim is informed about the attack by someone outside their organisation. Data Analysts need to be more aware and productive in order to spot the unusual event patterns and to prevent these security attacks. With the fast growing IT industry, network frauds are easy to spot but they are constantly changing. It is challenging for security analysts to manage these records. Writing security rules in software isn't enough these days, the nature of fraud patterns are constantly changing.

2. Hadoop:

Analysing the data stored in Hadoop in EMEA is time consuming and expensive. Some new tools will be introduced in 2015 which will make the analysis of data stored in Hadoop much more easier. Organisations will be able to gain business insights from Hadoop in real-time by opening organisation data to new audience. Number of organisations are testing new Hadoop solutions, which will bring some affordable solutions in 2015. Some leading companies like Amazon are also opting for PAYG (pay as you go) method for payment. Companies these days have freedom to experiment with Hadoop. The new approach of offering ‘Big Data as a Service’ will enable the small organisations to identify ROI and possible return on big investment.

3. IoT (Internet of Things):

We witnessed number of consumer products in field of IoT. 2015 is expected to bring innovations in IoT. Experts are expecting the conversion of IoT beyond consumer devices. Organisations are working on revolutionary tech products that will connect industries like manufacturing, transportation, construction with internet communication. Manufacturing is already benefiting from IoT and Big Data. If we link up sensors and robotics to automate processes, manufacturing industry will have a great benefit out of it. Manufacturing industry can become much more efficient if we generate machine data that can be indexed, monitored and analysed. Implementation of IoT in transportation can be used to contribute to Big Data which can help in changing strategy that the industry has been using for long time.

4. DevOps:

With the growing number of organisations, DevOps all drive the quality of software and delivery exactly what customers are looking for. DevOps can be very helpful in analyzing the data generated by interacting with customers. This analyzed data can be really helpful while releasing new web app, mobile app or a feature in existing apps. Companies can build strong DevOps (developer and IT operational analytics) team to predict the performance and identify issues. With the fast growing software product industry, DevOps are really important aspect of the company.

5. Mobile Analytics:

According to the survey statistics, 60 per cent of the traffic to e-commerce companies is from mobile devices. The mobile app is as valuable as websites these days. A customer experience on mobile applications is much more efficient as compared to web app. Developing a mobile app of great user experience will become essential part of 2015. Analytics will play pivotal role in both, helping retailers to trailer as well as a customer journey for mobile and spot usual event patterns that can lead to potential security threats. DevOps can also help in measuring APM (Application Performance Monitoring), this can predict application delivery cycle of apps.